Writing for Public Relations

Table of Contents   Cover Letter……………………………………………………………………………………………………………..3 Resume………………………………………………………………………………………………………………………4 Executive Summary……………………………………………………………………………………………………5 Situation Analysis: Problems, Challenges, and Opportunities………………………………….6 Background and Secondary Research………………………………………………………………………7 Target Audiences…………………………………………………………………………………………………….12 Primary Research Summary……………………………………………………………………………………13 Theme, Key Messages, and Communication Channels………………………………………….15 Goal, Objectives, Strategies, Tactics, and Evaluation, Logistics…………………………….16 Timeline…………………………………………………………………………………………………………………..19 Appendix………………………………………………………………………………………………………………….21 Media Kit………………………………………………………………………………………………………………….23 Fact Sheet………………………………………………………………………………………………………………..24 Backgrounder…………………………………………………………………………………………………………..26 Pitch…………………………………………………………………………………………………………………………27 News Release………………………………………………………………………………………………………….28 Blog Post………………………………………………………………………………………………………………….29 Feature Story…………………………………………………………………………………………………………..31 Video/Script Treatment…………………………………………………………………………………………..35 Collateral Material…………………………………………………………………………………………………..36… Continue reading Writing for Public Relations